GET BAKED
Demi Sheridan, Editorial Assistant
Northern Quarter news! The viral Yorkshire cakery has landed in the middle of Manchester. In case you missed it, on Saturday 15 March, we welcomed ‘Get Baked’ to the vibrant, endlessly growing Manchester food and drink community. And we love to see it.
Now residing – we hope for the foreseeable future – in the Northern Quarter’s bustling Stevenson Square, ‘Get Baked’ is in great company. Surrounded by some of Manchester’s favourite bars and independent restaurants, a new sweet treat shop might be just what was missing.
their massive 24-layer chocolate on chocolate cake, one of the treats that put this place on the map.
They got off to a great start. On their official opening day – excluding the soft launch the previous day – Get Baked offered the first 1000 customers in the (very long) queue, a free slice of the cakery’s famous Bertha Cake, no prior purchase required. Now, this was not just any slice of any cake. No. This was their massive 24-layer chocolate on chocolate cake, one of the treats that put this place on the map.
Get Baked is now one of the fastest growing dessert brands in the UK which is ultimately what led to the opening of this sister site in Manchester this year. However it was not an easy road. “Swings and roundabouts”, as Rich would say. Documenting every part of the new store opening process, founder and owner Rich Myers keeps nothing from his fans via the @getbakeduk Instagram. From the struggles and setbacks to the grand opening day, Rich likes to experience it all, with all of you.
If you don’t follow Get Baked’s expletive-ridden Insta account, get on it. Even if you don’t like cake. Rich’s much talked about marketing practice is mostly him sharing hilarious exchanges with customers. One recent customer was disappointed by “too much chocolate” on the triple chocolate cookies. Another bloke requested non-branded packaging in order to hide their cake expenditure from his wife. Rich lays everything bare, including the caveat on the launch poster that it could actually be “an absolute shit-show”.
It wasn’t though, aside from headline-worthy queues snaking all around the Northern Quarter. Now they’ve died down (a bit), head over and treat yourself to a dessert, soft serve ice cream, coffee, baked goods or even a sandwich. Next door to the equally cool but not as new UNITOM, you can have the best of both worlds and live that classic, idealistic Northern Quarter life. Pop into UNITOM and choose a quirky book or magazine, then skip next door to Get Baked and grab a treat of your choosing. Then, sit out in the square and just bask in the (rare) Manchester sun and always busting atmosphere.
